Play Minutes
A better way for grassroots clubs to attract sponsorship.
We help clubs turn the sport they already deliver into a simple, measurable impact figure for sponsors.
An initiative from JW Sports
250,000 Play Minutes
Example: the amount of grassroots sport a local sponsor could help support.
How does it work?
Club Data
We use information your club already has.
Estimated Play Minutes
We calculate the approximate amount of sport being delivered.
Sponsor Packages
We turn that into sponsorship opportunities.
Impact Reporting
Sponsors get a simple measure of what they helped support.
The Sponsorship Comparison
Logo on shirt
Pitch-side board
Social media posts
Visibility + measurable participation
Logo and visibility
A measurable participation metric
Sponsor impact reporting
A clear impact figure they can communicate
"Your sponsorship helped support approximately 500,000 Play Minutes of grassroots sport.”
What we do
Calculate Play Minutes
Build Sponsorship Packages
Research Sponsors
Approach Businesses
Support Negotiations
Produce Impact Reports
We do most of the work
Different ways a business can support
Junior Sport
Support participation for young people.
Girls & Women's Sport
Help grow opportunities for female players
Whole Club
Support participation across the entire club
How the model works
No upfront cost
No fee to get started.
We help secure new sponsorship
We help create the offer, identify the suitable businesses and support the outreach.
We only get paid when you do
If we secure new sponsorship, we receive a percentage agreed with you before hand.
You keep control of your sponsorship contracts, and we agree our sponsor fee before any sponsor is approached.
Backed by JW Sports
JW Sports is independent sports business serving clubs, schools and the local community for 20 years.
Could Play Minutes help your club?
We’re currently working with a small number of grassroots clubs to develop better sponsorship opportunities.